It is largely evident that the internet is no more restricted to laptops and desktops; it is now being used extensively on the portable devices. Companies have realized that they need to make their websites responsive if they want to retain their customers. So what exactly is a responsive website? The explanation is as simple as it can get – A responsive interface is one which responds to customer requirements, irrespective of the device being used. It is the technology of designing an interface in such a way that it changes its look and feel according to the device used.
Listed below are some of the reasons why it has become imperative for a business to adopt this technique:
1. To comply with the requirement of the Search Engine
A responsive interface is one of the prominent requirements of the search engine giant Google. Most companies, who do not opt for this tactic, have to create two different websites for different devices. This creates redundancy, which makes it difficult for web crawlers to search for the exact website the customer is looking for. However, if there is one responsive website, search engine marketing becomes effortless.
2. Easy maintenance of the site
Maintaining the mobile version of a site is difficult as the mobile software keeps updating day by day. But a responsive interface frames itself according to the screen resolution and software version. Maintenance becomes extremely comfortable with such an interface.
3. Positively Impacts Sales
When the interface is responsive, customers have the freedom to use it from any device at any time. This highly influences the sales of the company. If a desktop site is accessed from a mobile, it takes time to load, which forces the user to look for other options.
Responsive design has become a must for any site, be it an e-commerce portal or a news site. For more tips in this aspect, one may avail the services of a Web Solution Centre, a premium web development & SEO company in Delhi. Apart from creating stunning designs, it also provides an array of online marketing services. Here’s a list of New Web Design Trends That Will Rule 2016.